After Sales Team

Celebrating After Sales success

The After Sales Team Award recognises the outstanding achievement of a Northern Ireland vehicle retailer’s After Sales team in helping achieve or exceed its after sales targets.

The award-winning team will demonstrate how they have successfully cultivated a winning team built on customer-focused approach to after-sales, and how they worked as a team and as individuals to outperform business objectives and forecasts.


Essential Eligibility Criteria

  • This category is open to After Sales Teams within a vehicle retailer in Northern Ireland.


Award Criteria

Collaborative Team Effort: Demonstration of how the team’s collaborative efforts have led to the achievement of after-sales targets.

Customer-Focused Approach: Evidence of a customer-centric approach in all after sales activities, ensuring customer satisfaction and loyalty.

Individual and Team Performance: Examples of both individual and collective achievements that contributed to the after-sales team’s success.

Innovative Sales Strategies: Demonstrate the use of innovative and effective sales strategies that contributed significantly to the after-sales team’s success and positively impacted sales outcomes.

Adaptability and Responsiveness: Demonstrate the ability to adapt to changing market conditions and customer needs, showcasing the team’s flexibility and strategic thinking.

Professional Development: Demonstrate commitment to the ongoing development of team members through training and professional growth opportunities.

Leadership and Communication: Demonstrate effective leadership and communication within the team to foster a positive and productive sales environment.

Positive Customer Feedback: Demonstrate evidence of exceptional customer service leading to positive feedback, repeat business, and customer referrals.

Contribution to Business Objectives: Demonstrate the impact of the after-sales team’s efforts on overall business growth, including exceeding sales forecasts and targets.


Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the After Sales Team from its competitors.

The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.

Making Your Entry Stand Out

When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.

Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.

Keep it simple

Be clear and concise in your application, the judges want to see exactly what you can do.

Use Examples

If you have stats or specific stories, include them. Our judges want to get to know you.

Be Yourself

Be authentic. Tell us what your experiences are, not what you think our judges want to read.

Sing your own praises

This is your chance to really shout about what you’ve been doing. Don’t be modest!

Let's get started

Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.

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