Best Customer Service

Do you rate your company’s customer service?

The Best Customer Service Award recognises a vehicle retailer in Northern Ireland which demonstrates a clear ethos for delivering an outstanding customer focused approach when helping consumers purchase an automotive product or service and its commitment to offering the best after-sales care in terms of maintenance, servicing and repair.

They will demonstrate market leadership and have a strong presence in the automotive industry.


Essential Eligibility Criteria

  • This category is available to all vehicle retailers based in Northern Ireland, including dealerships, used vehicle retailers, leasing operations, vehicle maintenance and repair specialists and automotive part suppliers.


Award Criteria

Customer Service: Demonstrate a clearly articulated customer service ethos that prioritises customer satisfaction and demonstrates the company’s commitment to delivering exceptional service during the purchase process and beyond.

Sales Service Excellence: Demonstrate excellence in customer service during the vehicle purchase process.

After Sales Excellence: Demonstrate comprehensive after-sales services including maintenance, servicing, and repair, highlighting how these services go above and beyond industry standards.

Customer Satisfaction and Feedback: Evidence demonstrating high levels of customer satisfaction in the past twelve months.

Innovative Services and Technologies: Evidence of adopting innovative products, services, or technologies designed to enhance the customer experience, from the sales process to after-sales support.

Staff Training: Evidence of investment in staff training programs focused on customer service excellence, ensuring employees are knowledgeable, courteous, and equipped to meet customers’ needs.


Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the dealership from its competitors.

The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.

Making Your Entry Stand Out

When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.

Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.

Keep it simple

Be clear and concise in your application, the judges want to see exactly what you can do.

Use examples

If you have stats or specific stories, include them. Our judges want to get to know you.

Be yourself

Be authentic. Tell us what your experiences are, not what you think our judges want to read.

Sing your own praises

This is your chance to really shout about what you’ve been doing. Don’t be modest!

Let's get started

Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.

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