Franchise Dealer

Celebrating Franchice Vehicle Dealers

The Franchise Dealer Award recognises the outstanding performance of a single-site owner operator or best performing vehicle retailer within a larger dealer group network (both single franchised and multi-franchised) in Northern Ireland.

The award winner will demonstrate outstanding sales performance across new and used car sales, as well as showcasing their quality and innovation across all areas of the business i.e., sales and after-sales, innovative products and technology, marketing, capital investment, staff retention and training, and corporate social responsibility.

They will demonstrate market leadership and have a strong presence in the automotive industry. They will also hold high levels of customer satisfaction and positive feedback.


Essential Eligibility Criteria

  • Must be a single-site owner operator or best performing vehicle retailer within a larger dealer group network (both single franchised and multi-franchised).
  • Must be based in Northern Ireland.


Award Criteria

Sales Performance: Demonstrated excellence in car sales in the past 12 months.

Innovation & Quality in Business Operations: Demonstrate the implementation of innovative products, consumer services, or the use of technology that distinguishes the dealer group from competitors in the past 12 months.

After Sales: Demonstrate the strategies and processes in place to enhance customer experience in all areas of the after-sales in the past 12 months.

Marketing Excellence: Demonstrate how marketing strategies have contributed to the Franchised Dealers visibility and sales in the past 12 months.

 Capital Investment: Demonstrate investments made in business infrastructure, technology, or employee development in the past 12 months.

Staff Retention and Training: Demonstrate investment in employee training and how it contributes to business success and customer satisfaction in the past 12 months.

 Corporate Social Responsibility: Evidence of initiatives undertaken to give back to the community or to improve the environmental sustainability of operations.

 Customer Satisfaction and Feedback: Evidence demonstrating high levels of customer satisfaction in the past twelve months.

Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the franchised dealer from its competitors.

The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.

Making Your Entry Stand Out

When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.

Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.

Keep it simple

Be clear and concise in your application, the judges want to see exactly what you can do.

Use Examples

If you have stats or specific stories, include them. Our judges want to get to know you.

Be Yourself

Be authentic. Tell us what your experiences are, not what you think our judges want to read.

Sing your own praises

This is your chance to really shout about what you’ve been doing. Don’t be modest!

Let's get started

Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.

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