Small Independent Dealer
(25 vehicles or fewer)

The Small Independent Dealer Award recognises the outstanding performance of an independent vehicle retailer in Northern Ireland with 25 vehicles or under.

The award winner will demonstrate outstanding sales performance across new and used car sales, as well as showcasing their quality and innovation across all areas of the business i.e., sales and after-sales, products and technology, marketing, and corporate social responsibility.

They will demonstrate market leadership and have a strong presence in the automotive industry. They will also hold high levels of customer satisfaction and positive feedback.

 

Essential Eligibility Criteria

  • The dealership must be independently owned and operated, not affiliated with, or owned by a manufacturer or larger dealer group.
  • The dealership does not have a franchise with a manufacturer to sell new cars.
  • The dealership should have a current inventory of 25 vehicles or under.
  • The dealership must be located within Northern Ireland.

 

Award Criteria

Sales Performance: Demonstrated excellence and growth in sales of used vehicles, with a focus on performance relative to the size of the inventory.

Innovation & Quality in Business Operations: Demonstrate a commitment to maintaining high-quality standards in vehicle sales, after-sales services, and overall customer interactions.

Sales & After Sales: Demonstrate the provision of exceptional sales consultation and customer service in the past 12 months.

Marketing Excellence: Demonstrate effective marketing strategies that enhance brand visibility and engage target audiences, tailored to the scale of the dealership.

Corporate Social Responsibility: Evidence of initiatives undertaken to give back to the community or to improve the environmental sustainability of operations.

Staff Retention and Training: Evidence of policies or practices in place for staff development and retention in the past 12 months.

Customer Satisfaction and Feedback: Evidence demonstrating high levels of customer satisfaction in the past twelve months.

 

Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the small independent dealer (25 vehicles or under) from its competitors.

The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.

Making Your Entry Stand Out


When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.

Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.

Keep it simple

Be clear and concise in your application, the judges want to see exactly what you can do.

Use Examples

If you have stats or specific stories, include them. Our judges want to get to know you.

Be Yourself

Be authentic. Tell us what your experiences are, not what you think our judges want to read.

Sing your own praises

This is your chance to really shout about what you’ve been doing. Don’t be modest!

Let's get started

Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.