After Sales Manager

Is your focus on After Sales?

The After Sales Manager Award recognises the outstanding achievement of an individual who has excelled in managing a highly successful After Sales team to help a Northern Ireland vehicle retailer achieve or exceed its after sales targets.

The award winner will demonstrate how they have successfully motivated and educated their sales team with a customer-focused approach, and how they implemented and measured strategies to outperform business objectives and forecasts.


Essential Eligibility Criteria

  • The individual must hold the position of After Sales Manager within a vehicle retailer in Northern Ireland.


Award Criteria

Strategic Planning and Implementation: Demonstrate the development and execution of strategic after sales plans that align with overall business objectives and customer needs.

Motivation, Education and Retention: Demonstrate methods for motivating, educating and retaining the After Sales team to enhance performance and maintain a customer-focused approach, including training programmes, career progression opportunities, and a positive work environment.

Performance Measurement: Demonstrate the utilisation of performance metrics and KPIs to gauge the team’s success, drive improvements, and exceed after sales targets.

Customer Satisfaction: Demonstrate evidence of a strong commitment to customer satisfaction in after sales services, contributing to customer loyalty and repeat business.

Innovation in After Sales Services: Demonstrate innovative after sales services, technologies, or processes that enhance customer experience and operational efficiency.

Achievement of After Sales Targets: Evidence of meeting or exceeding specific after sales targets, including financial goals, service levels, and customer satisfaction metrics.

Adaptability and Problem Solving: Demonstrate adaptability to market changes or challenges, and effective problem-solving skills in after sales contexts.

Contribution to Business Growth: Demonstrate significant impact on the retailer’s growth through after sales services, including increased customer retention, service innovation, or revenue generation.


Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the individual from his/her peers.

The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.

Making Your Entry Stand Out

When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.

Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.

Keep it simple

Be clear and concise in your application, the judges want to see exactly what you can do.

Use Examples

If you have stats or specific stories, include them. Our judges want to get to know you.

Be Yourself

Be authentic. Tell us what your experiences are, not what you think our judges want to read.

Sing your own praises

This is your chance to really shout about what you’ve been doing. Don’t be modest!

Let's get started

Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.