Best Community Campaign

Recognising contributions to your local community

The Best Community Campaign Award recognises a Northern Ireland vehicle retailer’s outstanding contribution to their local community.

The award winner will showcase its commitment to encouraging community growth and development, and activities and programmes that benefit their local communities i.e., environment, customers, employees and members of the general public.


Essential Eligibility Criteria

  • This category is open to all vehicle retailers in Northern Ireland, including dealerships, used vehicle retailers and leasing operations, vehicle maintenance and repair specialists and automotive part suppliers.
  • The community campaign should be Northern Ireland specific and not form part of a wider-group or brand campaign based outside of Northern Ireland.


Award Criteria

Campaign Strategy and Objectives: Demonstrate clear articulation of the community campaign’s strategy, objectives, and target audience.

Creativity and Tactics: Evidence of creativity in the campaign’s concept and execution, showcasing innovative approaches to reach and engage the target audience at a community level.

Employee Participation: Demonstrate examples of how employees are encouraged and facilitated to participate in community activities, emphasising the retailer’s role in fostering a culture of volunteerism and social responsibility among its workforce.

Customer Engagement: Demonstrate how customers and the general public are involved in the community campaigns, including participation in events, contributions to fundraising, or feedback on the initiatives.

Campaign Impact: Demonstrate methods used to measure the campaign’s impact, including key performance indicators (KPIs) such as community engagement levels, funds raised, social media engagement and reach, number of partnerships, environmental impact, beneficiary impact, event participation, positive feedback from customers and employees, long-term engagement commitments, and return on investment.

Budget and Resource Allocation: Overview of the campaign’s budget and resource allocation, emphasising cost-effectiveness and efficient use of resources.


Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the organisation’s best community campaign from its competitors.

The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.

Making Your Entry Stand Out

When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.

Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.

Keep it simple

Be clear and concise in your application, the judges want to see exactly what you can do.

Use examples

If you have stats or specific stories, include them. Our judges want to get to know you.

Be yourself

Be authentic. Tell us what your experiences are, not what you think our judges want to read.

Sing your own praises

This is your chance to really shout about what you’ve been doing. Don’t be modest!

Let's get started

Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.