The Best Marketing Campaign Award recognises a Northern Ireland vehicle retailer’s outstanding marketing campaign covering anything from Above-The-Line or Below-The-Line marketing Digital or Social Media Marketing, Public Relations or an integrated approach to all forms of the Marketing Mix.
The award winner will demonstrate how they measure the impact of the campaign in terms of:
- Driving New Business
- How it Enhances Customer Retention
- Increased Revenue Per Customer
- Return on Investment or Expenditure
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Making Your Entry Stand Out
When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.
Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.
Keep it simple
Be clear and concise in your application, the judges want to see exactly what you can do.
Use examples
If you have stats or specific stories, include them. Our judges want to get to know you.
Be yourself
Be authentic. Tell us what your experiences are, not what you think our judges want to read.
Sing your own praises
This is your chance to really shout about what you’ve been doing. Don’t be modest!