The Best Marketing Campaign Award recognises a Northern Ireland vehicle retailer’s outstanding marketing campaign covering anything from Above-The-Line or Below-The-Line Marketing, Digital or Social Media Marketing, Public Relations, or an integrated approach to all forms of the Marketing Mix.
The award winner will demonstrate how they measure the impact of the campaign in terms of driving new business, how it enhanced customer retention, increased revenue per customer and a return on investment on expenditure.
Essential Eligibility Criteria
- This category is open to all vehicle retailers in based Northern Ireland, including dealerships, used vehicle retailers, leasing operations, vehicle maintenance and repair specialists and automotive part suppliers.
- The marketing campaign should be Northern Ireland specific and not form part of a wider-group or brand campaign based outside of Northern Ireland.
Award Criteria
Campaign Strategy and Objectives: Demonstrate clear articulation of the marketing campaign’s strategy, objectives, and target audience.
Creativity and Tactics: Evidence of creativity in the campaign’s concept and execution, showcasing innovative approaches to reach and engage the target audience.
Customer Engagement and Interaction: Demonstrate strategies implemented to foster customer engagement and interaction throughout the campaign.
Campaign Impact: Demonstrate methods used to measure the campaign’s impact, including key performance indicators (KPIs) such as new business driven, customer retention rates, increased revenue per customer, and overall return on investment (ROI).
Budget and Resource Allocation: Overview of the campaign’s budget and resource allocation, emphasising cost-effectiveness and efficient use of resources.
Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the dealership’s marketing campaign from its competitors.
The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.
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Making Your Entry Stand Out
When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.
Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.
Keep it simple
Be clear and concise in your application, the judges want to see exactly what you can do.
Use examples
If you have stats or specific stories, include them. Our judges want to get to know you.
Be yourself
Be authentic. Tell us what your experiences are, not what you think our judges want to read.
Sing your own praises
This is your chance to really shout about what you’ve been doing. Don’t be modest!
Let's get started
Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.
