EV Dealer

Shining a light on Northern Ireland’s EV Dealers

The EV Dealer Award recognises the outstanding performance of a vehicle retailer in Northern Ireland in the promotion and sales of electric vehicles.

The award winner will demonstrate how it has risen to the challenge of electric cars and vans through staff and customer education, sales and after sales, marketing and showroom display, and investment in EV infrastructure.

They will demonstrate market leadership and have a strong presence in the automotive industry. They will also hold high levels of customers satisfaction and positive feedback.


Essential Eligibility Criteria

  • The dealership must have a significant focus on electric vehicles, including both sale and after-sale services, and be operating within Northern Ireland.


Award Criteria

Inventory of EV: Demonstrate a diverse and comprehensive inventory of electric vehicles, demonstrating a commitment to offering a range of options for customers.

Sales Performance in EV: Demonstrate success in the sales of electric vehicles, including growth in sales volume and market share within the EV sector.

After Sales Support in EV: Demonstrate provision of specialised after-sales support for EV owners, including servicing, maintenance, and troubleshooting.

Investment in EV Infrastructure: Evidence of installation of EV charging stations at the dealership for customer use and demonstration purposes.

Customer Education and Training: Demonstrate initiatives to inform and educate customers about the advantages of EVs, charging infrastructure, government incentives, and ownership benefits.

Staff Education and Training: Demonstrate initiatives to educate and train staff about electric vehicles, including product knowledge, benefits, and technical aspects.

Marketing Excellence: Demonstrate effective marketing strategies and promotional activities specifically designed to highlight the dealership’s EV offerings.

Quality & Innovation: Demonstrate a commitment to maintaining high-quality standards in vehicle sales, after-sales services, and overall customer interactions.

Customer Satisfaction and Feedback: Evidence demonstrating high levels of customer satisfaction in the past twelve months.

Corporate Social Responsibility: Demonstrate the Impact of CSR initiatives on the community or environment in the past 12 months.


Submissions should be clear, concise, and supported by verifiable evidence or data where possible. Each criterion should be addressed individually, providing specific examples or case studies that demonstrate excellence and distinguish the EV dealer from its competitors.

The judging panel may request to interview or set a test for an entrant as enhanced assessment if required.

Making Your Entry Stand Out

When you’re making your application, take your time to be clear. It’s easy to over explain your achievements, to go into too much detail or to spend time only on one item.

Try to break down your application into sections that are clear, concise and really tell a story about who you or your brand are. Our judges want to understand you, get to know you and to understand the authentic contribution you’re making to the industry.

Keep it simple

Be clear and concise in your application, the judges want to see exactly what you can do.

Use Examples

If you have stats or specific stories, include them. Our judges want to get to know you.

Be Yourself

Be authentic. Tell us what your experiences are, not what you think our judges want to read.

Sing your own praises

This is your chance to really shout about what you’ve been doing. Don’t be modest!

Let's get started

Hit the ignition on your entry to this year’s awards. Click the link to be sent to our online awards application portal, create a login and save your entry as you progress. Then, when you’re ready, submit ahead of the deadline.